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Leadership Charlottesville 2009 Class Projects
Early on the morning of Wednesday, May 27, 2009, the 2009 Leadership Class met together for the last time. This was the day when all their cumulative team work would come to fruition and the projects they'd worked so hard on for the past six months would be presented. The five project teams formed at the closing session at the Omni in November presented their class projects.
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Smart Beginnings: This project team promoted and increased community awareness of Smart Beginnings, a collaborative initiative under the United Way umbrella. The team highlighted the importance of school readiness by creating a public awareness campaign. The campaign included partnering with Monticello Media and Paladin Media Group to create public service announcements for radio and television. |
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The Habitat Store: This team worked to increase marketing efforts of the Habitat Store with a focus on empowering women to feel more comfortable shopping there. Another goal was to connect the store to more local neighborhoods and businesses. If the team members were successful with this project, the store revenue for Habitat for Humanity would increase and more homes would be built annually. The team reached their goals by redesigning the store internally to make it more "user friendly" and holding a public in-store event designed for and marketed to women. The event attracted 200 attendees and achieved the highest sales for a single day in the store's history. |
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The Thomas Jefferson Health District: This team worked to promote the Local Motion Campaign to small and medium-sized businesses. Local Motion is a community campaign administered by the Virginia Department of Health with a goal of promoting physical activity. The team created a marketing package with a Power Point Presentation and tool kit which they presented to several small businesses in the area. |
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WorkSource Enterprises: This team developed a name awareness and marketing plan to enhance the branding of WorkSource and Breadworks. BreadWorks Bakery and Deli is owned and operated by WorkSource Enterprises, which was founded as a non-profit in 1967. The LC team developed a marketing campaign, focused on three objectives: 1) Enhance Brand Awareness - through a monthly e-Newsletter, press releases and local calendars, an annual event and website enhancements; 2) Increase Sales - by adding patio space, distribution through the City Market/Farmers in the Park, and introducing coupons and punch cards; and 3) Increase Number of Businesses using BreadWorks - through a business visitation program, employer Open House, catering Chamber events, and partnering with staffing agencies. The team's marketing products included a monthly newsletter, tri-fold brochure, press releases, local calendars, website enhancements, product stickers, as well as after hour events and coupons. |
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Mentor. Tutor. Pass it On Youth Mentoring: This team created a major public awareness campaign to encourage people to become volunteers and mentors for children from low-income families. Tutors and mentors help kids to stay motivated and focused on their education, teach kids positive ways to spend free time, and help young people face daily challenges. The United Way Volunteer Center was the community partner for the team and project. Throughout March, the team conducted a recruitment drive for tutors and mentors in the community. It included a public awareness campaign and also involved companies to encourage their employees to become mentors. NBC29 and Monticello Media radio stations were media sponsors. The team also used social media such as Facebook and a blog marathon on the United Way's blog. The publicity campaign directed the public to the BeAVolunteer.info website. The campaign culminated in a March 30 event at the Omni hotel. Local organizations had displays and interacted face to face with those who expressed an interest in becoming mentors or tutors |